In today’s digital world, there are many ways that people can find your business. We interviewed a San Diego SEO expert who tells us that Google’s updates such as Panda, Penguin and Hummingbird are a good thing for favorably displaying good website content. Translation: bad SEO and other offpage link building strategies that used to work in the past are now not working as well as they once did and having great content on your website is now in your favor.
Healthy SEO for Local Businesses
When building your business reputation online, it is of uber importance to be in control of all the digital assets and signals that point to your website. This means that when someone performs a Google search for your business name, they find only the information you want them to find on the first page of search engine results pages. Simply put, having all your money funnels properly set up so that you are not the victim of smammy directories serving your business information so they can profit from it. Many times, these directories will show a host of pages which actually serve up competitor ads. Bad news for your business. The first step in good local SEO is to get your website content optimized by putting tons of really good content, targeted to your niche. Google loves to read, so the more information you can put out there, the better for your search engine results.
SEO in your market
Some markets are just more competitive than others. That’s why at Local Fame Media, they recommend doing a lot of content marketing to get your information in front of as many folks as possible as well as becoming an authority in your niche. When you have a steady stream of information being disseminated throughout several channels, you will find that your rank in Google will start to see significant gains. This leads to profits and a higher top line revenue for your business. The reason this works is because Google is now looking for quality, unique content that hasn’t been run through a spinner and is hand-written by someone from your organization. Google can smell spun content from a mile away so always be sure that everything around your business is quality, healthy SEO. When this is the case, then all you need to focus on is being the expert. It’s just a matter of short time that you will begin to increase your presence online as well as your perception as the expert in your field. And we all know the importance of perception, people only want to do business with the best. So get started today on branding yourself the right way so you are immune to any new algorithmic updates by the search engines. We hope you’ve enjoyed and trust you’ll put these tips into practice!